Seminar: Search engine optimization (SEO): The art, the science, and the magic

Search engine optimization, or SEO, might seem like an art for which you have no talent, a science of which you have no understanding, or a magic trick that you just can’t figure out. In reality, however, SEO is simply a series of principles and processes that anyone can use to drive more traffic to their website.

In this half-day session for novice SEO practitioners, we’ll discuss the importance of SEO, the philosophy behind search engine algorithms, and the tried-and-true methods for increasing page rank. Specific topics include:

• on-page and off-page SEO;
• keyword research, selection, and use;
• inbound and outbound links;
• metadata, tags, and basic HTML; and
• site architecture and page structure.

Participants will also be introduced to useful free or low-cost tools for implementing and improving SEO on virtually any type of website.

Emily Dockrill Jones

Emily Dockrill Jones is a recovering technophobe who first thought SEO was a new boy band she hadn’t heard of. She feels uniquely qualified to teach this seminar because she, too, once felt that SEO was beyond her understanding and capabilities. After nearly a decade of creating online content, though, she realized SEO was essential to getting that content to its proper audience, so she reluctantly began to explore SEO techniques.

Today, Emily puts her learning to use creating and optimizing online content for a variety of clients through her company, Page & Screen Communications. She firmly believes that if she can learn this stuff, anyone can.

Saturday, April 22, 2017
1 PM to 4:30 PM
Registration – $125 members, $155 non-members (HST extra)
Early registration (to April 8) – $110 members, $135 non-members (HST extra)
Victoria College, Victoria University, University of Toronto
91 Charles St. West

Register HERE

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