How to Leverage Search Engine Marketing for Your Website

by Ellen Keeble What do you do? Why should I hire you? How to answer these questions and use them to make an effective website was the basis of a panel I co-hosted with Raya P. Morrison at the February program meeting. Whether you want to boost your visibility online, market your services, or write … Continue reading How to Leverage Search Engine Marketing for Your Website →

Seminar: Search engine optimization (SEO): The art, the science, and the magic

Search engine optimization, or SEO, might seem like an art for which you have no talent, a science of which you have no understanding, or a magic trick that you just can’t figure out. In reality, however, SEO is simply a series of principles and processes that anyone can use to drive more traffic to … Continue reading Seminar: Search engine optimization (SEO): The art, the science, and the magic →