Why I Google Myself: Boost the Visibility of Your Editors Canada Directory Profile (SEO)

by Carla DeSantis Recently there has been a lot of discussion among Editors Canada members on the online visibility of the Online Directory of Editors (ODE) after it was revamped two years ago. Carla DeSantis shares how you can boost your online presence โ€“ in particular the visibility of your Editors Canada ODE profile. Photo … Continue reading Why I Google Myself: Boost the Visibility of Your Editors Canada Directory Profile (SEO)

How to Leverage Search Engine Marketing for Your Website

by Ellen Keeble What do you do? Why should I hire you? How to answer these questions and use them to make an effective website was the basis of a panel I co-hosted with Raya P. Morrison at the February program meeting. Whether you want to boost your visibility online, market your services, or write … Continue reading How to Leverage Search Engine Marketing for Your Website

Seminar: Search engine optimization (SEO): The art, the science, and the magic

Search engine optimization, or SEO, might seem like an art for which you have no talent, a science of which you have no understanding, or a magic trick that you just canโ€™t figure out. In reality, however, SEO is simply a series of principles and processes that anyone can use to drive more traffic to … Continue reading Seminar: Search engine optimization (SEO): The art, the science, and the magic