3 Surprising Skills I Learned as a Digital Editor

By Madeleine Leznoff The world of marketing and commercial content creation can offer some valuable lessons for editors working in the online space. Having worked as a digital copywriter and editor, including on an e-commerce team, I learned early on that being successful entails having more than just writing and editing skills—in a sense, I … Continue reading 3 Surprising Skills I Learned as a Digital Editor

5 Ways You Can Improve Your Website to Find Clients

by Raya P. Morrison At the February 25, 2020, Editors Toronto program meeting, I co-hosted a panel with Ellen Keeble on generating business online. After Ellen’s presentation on search engine marketing (read more about that in her BoldFace article), she and I provided a live critique of a few Editors Toronto members’ websites. Some common … Continue reading 5 Ways You Can Improve Your Website to Find Clients

How to Leverage Search Engine Marketing for Your Website

by Ellen Keeble What do you do? Why should I hire you? How to answer these questions and use them to make an effective website was the basis of a panel I co-hosted with Raya P. Morrison at the February program meeting. Whether you want to boost your visibility online, market your services, or write … Continue reading How to Leverage Search Engine Marketing for Your Website

Seminar: Search engine optimization (SEO): The art, the science, and the magic

Search engine optimization, or SEO, might seem like an art for which you have no talent, a science of which you have no understanding, or a magic trick that you just can’t figure out. In reality, however, SEO is simply a series of principles and processes that anyone can use to drive more traffic to … Continue reading Seminar: Search engine optimization (SEO): The art, the science, and the magic