Generating Business Online: Build Your Skills in Website Creation and Discoverability

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Date: Tuesday, February 25, 7:00 – 9:30 pm
Location: Viola Desmond Room (3rd floor) at the Centre for Social Innovation (CSI) Spadina, 192 Spadina Ave.

One of the best tools editors have to showcase their skills, outline their services, and expand their business is a website. But in order to be effective, a website needs to be appealing, functional, and easily searchable. Our February program, Generating Business Online: Build Your Skills in Website Creation and Discoverability with experts Ellen Keeble and Raya P. Morrison, will focus on the tips and tricks of creating a well-designed website and writing content that will attract clients and search engines alike.

Ellen Keeble will give us a brief overview of the psychology of online search and how to write and edit content to help your ideal clients move from search engine results to your website. Learn to craft landing pages, select keywords, and adapt content that will entice and engage. The presentation will be followed by a live critique with Ellen and ex-web developer Raya P. Morrison of a variety of members’ websites to illustrate what they are doing right and where they can make improvements.

If you would like your website critiqued as part of this program, please email [email protected] with your name and your web address by 8:00 pm on Sunday, February 23. We will choose the winners by raffle and inform all successful applicants before the meeting.

Also, each program meeting will now begin with announcements where members can share their news, events, and triumphs with their fellow editors. Do you have a book launch coming up that you would like to share? Have a book coming out that we should add to our TBR list? Or, do you want to recognize another member for their work? If so, email [email protected] with your announcement. You have the option of making the announcement yourself or having us deliver it for you.

More about our speakers

Ellen Keeble is a Toronto-based journalist and editor. In her current role as Trends Editor for Microsoft Bing, she creates and curates comprehensive landing page experiences for users. She also volunteers regularly for Editors Canada national committees as a print designer.

Raya P. Morrison is a Toronto-based editor, writer, and tarot reader. She specializes in short fiction, non-fiction, marketing, and magazines. She is the communications chair for Editors Toronto and the webmaster for the Editors Canada conference committee. She is also the editor-in-chief of the local literary journal Blood & Bourbon.

Program details for Tuesday, February 25

7:00 pm Informal meet and greet

7:15 pm Editors Toronto business meeting

7:30 pm Announcements

7:40 pm Presentation on understanding search engines and searchability with Ellen Keeble

8:00 pm Website critique with Ellen Keeble and Raya P. Morrison

9:00 pm Coffee and mingle

Free for members; $10 for non-members; $5 for student non-members.

Door prizes! Everyone is eligible to win! This month, we are offering Motherhood by Sheila Heti, Bina by Anakana Schofield, and The Testaments by Margaret Atwood, all generous donations from Penguin Random House Canada.

Follow us on Twitter at @EditorsToronto and on Facebook for updates and pre-event news.


Please note that although the third floor of CSI Spadina is fully accessible, the building’s narrow elevator (30 inches wide) may not accommodate all mobility devices. Please contact the branch programs chair at [email protected] with any questions or concerns about accessibility at this meeting.

We look forward to seeing you!

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