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Search engine optimization, or SEO, might seem like an art for which you have no talent, a science of which you have no understanding, or a magic trick that you just can’t figure out. In reality, however, SEO is simply a series of principles and processes that anyone can use to drive more traffic to their website.
In this half-day session for novice SEO practitioners, we’ll discuss the importance of SEO, the philosophy behind search engine algorithms, and the tried-and-true methods for increasing page rank. Specific topics include:
• on-page and off-page SEO;
• keyword research, selection, and use;
• inbound and outbound links;
• metadata, tags, and basic HTML; and
• site architecture and page structure.
Participants will also be introduced to useful free or low-cost tools for implementing and improving SEO on virtually any type of website. (more…)
By Christine Albert
As a student enrolled in an editing program, I’m often asked to reflect on issues that may arise when working with clients. The discussion and module notes invariably focus on respect, clear communications, and diplomacy—about how the language of our queries and comments can affect authors. Yet, accessibility is rarely discussed, and few resources from professional associations or courses exist on how to make editorial businesses inclusive and accessible.
This lack of information on accessibility creates a disadvantage for those potential clients who may be physically or cognitively unable to use the same editing services as their peers. An author with multiple learning disabilities once explained to me that she found it difficult working with other editors: they simply wrote long comments using Track Changes, which she had difficulty reading. As a result, she had to constantly ask her transcriber to read her the edits and comments. After discussing the author’s needs, she and I worked out an alternate method that involved verbally communicating comments and large changes, which would let her work through the draft independently—a tactic that surprisingly hadn’t been considered by the other editors.
Lack of accessibility not only affects the services side of our businesses but it also affects our marketing efforts. Google searches for accessible and inclusive editing services turned up no relevant results. While searching editor websites, I was surprised to find that many do not follow the Web Content Accessibility Guidelines 2.0 (WCAG) nor incorporate basic accessibility features. For instance, a number of websites could not be zoomed in when viewed on a tablet, while others did not have enough contrast between the text and background. As someone with moderate vision issues, I struggled to read the content on these websites. Potential clients with visual or learning disabilities may be deterred by these difficulties and look elsewhere for an editor. If we are to operate our editorial businesses successfully, we need to go beyond our assumptions of what clients need and make our services accessible so we can provide them with what they actually require. (more…)
This webinar provides an introduction to styles in Microsoft Word for those who are new to styles of don’t feel comfortable with them yet. The key learning objectives of the webinar are
- what styles are and why they’re useful,
- what types of styles you can use in Word,
- how to apply existing styles, and
- how to create your own styles.
Date: Wednesday, February 22
Time: 2 p.m., EST / 11 a.m., PST
Length: 1.5 hours
Member price: $56.25
Non-Member price: $75
Mike Pope has been a technical writer and editor in the software industry for over 30 years. He lives in the Seattle area.
The Nitpicker’s Nook is a monthly collection of language-related articles, interviews, and blog posts from around the Web. If you read something that would make a good addition, email your suggestion to firstname.lastname@example.org.
By Emily Chau
- Another reason to go to the EAC Conference: write off the conference costs! Adrienne Montgomerie, a long-time EAC member, shares her tax tips with freelancers in this article. (Copyediting.com)
- Science editors alert! The Plants of Canada Database is an updated source of information about natural, vascular plants in Canada. Check out this quick and accessible tool for more information on both native and introduced species in the Canadian flora. (Canadian Food Inspection Agency)
- Check out this cool presentation from Ryan O’Connor (a.k.a. Chelsea Tech Guy), who has provided a free recording of his presentation, “Get Your Head in the Cloud: Modern Tools for Modern Editors” from our EAC colleagues out in the National Capital Region during April’s speaker night in Ottawa. (EAC-NCR Bulletin)
- Since some of our editors are also translators, here’s a cheat sheet on Twitter hashtags for that line of work. (Lingoio)
- If someone sternly insists that it’s wrong to use a certain word a certain way, is it pickiness or precision? An assistant editor in London shares his thoughts with us on his blog. (The Stroppy Editor)
By Deepi Harish
No matter what type of mobile device you have, there is a virtual app store you can get lost in: Windows Marketplace, Blackberry App World, Android Marketplace, and Google Play, to name a few; and, of course, the mother of them all, the Apple App Store. With over one million apps in the Apple App Store alone, you may be wondering how many might have something to offer us bootstrapped writers, bloggers, and editors. The answer is many!
Below are some great mobile tools that content creators and editors can benefit from. And best of all, they’re free.
LooseStitch (iPhone, or any desktop) is a collaborative text editing tool. It allows users to stitch together ideas and outlines from anything like to-do lists or site maps. How it works: 1) Create your outline, 2) Collaborate with friends and get feedback, and 3) Export your work onto your blog. Anyone who loves to use outlines for stories or novels can really get into LooseStitch.
File Explorer (Android) is designed to let you quickly and easily manage all content on your phone or tablet. A file manager provides a convenient way for writers to create, edit, rename, copy, delete, and modify files and folders. However, with File Explorer you can do all that and manage a file with optional media, networking, cloud (accessing your files remotely, from anywhere, the way Dropbox and Google Drive do), and root capabilities (to overcome limitations that a phone carrier puts on some devices—similar to “jailbreaking” a phone, but in a legal way). You can even open up new windows that can be viewed in split screen for easy file comparison.
Poetreat (iPhone) is for all you poets out there. This app is a poetry editor that suggest rhymes as you write. If you’re writing a haiku, Poetreat also comes with a syllable count for each line. Once you are ready, you can easily share your poems on Twitter and Facebook.