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At the April 2016 meeting of Editors Canada’s Toronto branch, Sharon A. Crawford, Ali Cunliffe, and Susan Viets spoke with editors about their considerable experience and knowledge on self-publishing from both the editor and the writer perspectives.
By Valerie Borden
The growth of self-publishing has created an exciting opportunity for freelance editors. To take advantage of this trend, it’s important to be aware of the many ways to market your editorial services and connect with self-publishing authors.
Recently, I spoke with three editors who have experience in self-publishing, who gave me useful information for the freelance editor.
Beth McAuley, senior editor of The Editing Company in Toronto, advises making your website inviting to authors, since many do not see the need to have a professional editor working on their manuscript. To allow potential clients to search for you, she recommends listing your services in the Editors’ Association of Canada’s directory. You can also write blogs and put up flyers where writers meet. In other words, “Go where writers go.”
Beth emphasizes, “Do not agree to anything unless you have read the entire manuscript.” By assessing the whole manuscript, the type of editing required can then be determined. From there, a contract or letter of agreement is negotiated, which defines tasks, fees, and timelines. It’s important to educate the novice author about the process of editing. It takes time to produce a good book and a lot of reading, assessing, editing, rereading, reassessing, and copy editing.