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Seminar: Search engine optimization (SEO): The art, the science, and the magic

Search engine optimization, or SEO, might seem like an art for which you have no talent, a science of which you have no understanding, or a magic trick that you just can’t figure out. In reality, however, SEO is simply a series of principles and processes that anyone can use to drive more traffic to their website.

In this half-day session for novice SEO practitioners, we’ll discuss the importance of SEO, the philosophy behind search engine algorithms, and the tried-and-true methods for increasing page rank. Specific topics include:

• on-page and off-page SEO;
• keyword research, selection, and use;
• inbound and outbound links;
• metadata, tags, and basic HTML; and
• site architecture and page structure.

Participants will also be introduced to useful free or low-cost tools for implementing and improving SEO on virtually any type of website. (more…)

Editor for Life: Emily Dockrill Jones, owner of Page&Screen Communications

Interview conducted by Jennifer D. FosterEmily Dockrill Jones

A career as an editor is often a solo adventure, especially if you’re a freelancer. So we thought one way to better connect with fellow editors was to ask them the W5: who, what, where, when, and why. Read on for some thought-provoking, enlightening tidbits from those of us who choose to work with words to earn our keep.

Emily, please tell us a little about yourself, the kind of work you do, and how long you’ve been an editor.

I think I’ve been an editor since I took red crayon to a classmate’s paper in first grade (true story!), but I’ve been at it professionally for about a decade now. I work mainly on corporate materials, and I’ve developed a reputation as the go-to person for web content (despite not getting online until I was in university, a decade after the World Wide Web was born).

Who: If you could edit one famous author, living or dead, who would it be?

I can’t imagine editing a famous author—at least not once they were famous. I just can’t picture myself saying, “C’mon, Margaret [Atwood], that’s a weak sentence,” or “I think you need to develop this character more, Alice [Munro].” But I would love to work with Susan Musgrave, my favourite poet, just to get a sense of her process and a glimpse inside her wonderfully weird mind. I would probably be far too much of a fangirl to be any kind of decent editor to her, though. (more…)

Video: Watch the panel discussion on Editing Canadian English at our April meeting

At the April 2015 meeting of EAC’s Toronto branch, Nancy Foran, Elizabeth d’Anjou, Emily Dockrill Jones, and Gillian Watts spoke about their contributions to the third edition of Editing Canadian English.

From Canadianization, spelling, and abbreviations to punctuation, measurements, bilingual text, and so much more, ECE remains the essential reference for Canadian editors and writers. Available online now with a print edition launching in June, you can visit EditingCanadianEnglish.ca today and sign up for a free 30-day trial.