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Making contact with a potential client is good, getting a potential client to sign a contract is better. Do you have a method you use in order to ensure that the potential client you make contact with becomes a client you contract with?
Editors Canada wants to hear about the tips and tricks you use to close the deal with a potential client. The submissions we receive will be included in the first in a series of editing-related chapbooks from Editors Canada, this one entitled From First Contact to Signed Contract.
We’re looking for submissions of 500–700 words by March 1, 2017. So, submit your tips to Michael Bedford and encourage your colleagues to submit as well so that you can become an important part of this milestone publication from Editors Canada.
by Michelle Waitzman
As a freelance editor, you know that networking is an important part of marketing. But the prospect of networking is unappealing to many editors. Freelance editors generally tend to be introverts who are uncomfortable when surrounded by strangers and forced to make small talk. It can be downright nerve-racking! Joining Editors Canada is a good first step toward successful self-promotion, and you may have also explored writers’ groups in hopes of finding clients. But networking with writers and editors will only take you so far. Contrary to popular belief, however, extra networking doesn’t have to mean extra work.
Clients can come from unexpected places, and the more diverse your network becomes the more opportunities you will have to meet people who can expand your client list. A diverse network doesn’t mean a random one; by finding people you share common interests, skills, or philosophies with, you will increase your chances of working with compatible clients. Follow your passions and interests, and you may just find clients where you least expect them. Here are a few suggestions to get you started. (more…)
By Denyse O’Leary
Things have changed a lot from the days when a computer took up a large room, instead of a zipper case in a backpack. But fortunately, good business practice has not changed. Here are some concepts that have helped many of us stay solvent over the years:
We don’t get face time with clients just by saying we need work; we get it by building confidence over time that we can solve the specific problems they identify. For example, one area I specialized in early was indexing. Indexes add greatly to the value of non-fiction works, but most authors can’t write them, and most editors are too busy to do it when it must be done—in the last stages of publication.
Other old-timers have made editing for science journals or checking a foreign language translation their specialty. Over the years, an editor’s reputation grows among clients who need the specialty—because, no surprise, those people tend to all know each other. (more…)