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Book Review: Hustle by Neil Patel, Patrick Vlaskovits, and Jonas Koffler

(Rodale Books, 2016)
Hustle

By Deepi Harish

Most people talk about their dreams, yet few people do anything to achieve them. From start to finish, Hustle is a burst of inspiration to “do something. Do something that moves you. Do something that excites or energizes you. Don’t talk about it. Don’t dream it. Don’t plan it. Don’t plan to plan it,” say authors Neil Patel, Patrick Vlaskovits, and Jonas Koffler. All three authors are entrepreneurs who come from immigrant families and faced plenty of ups and downs as they experimented with their career choices. Now they are considered the top startup consultants in the United States today.

The phrase “Hustle Generation” refers to people who have gone from dreamers to doers, and it is a common thread throughout the book. Examples of self-made millionaires include John Paul DeJoria, the man behind Patrón Tequila, and Ursula Burns, the first African-American woman to become a CEO of a Fortune 500 company. Several other examples are sprinkled throughout the chapters. (more…)

Seminar: Search engine optimization (SEO): The art, the science, and the magic

Search engine optimization, or SEO, might seem like an art for which you have no talent, a science of which you have no understanding, or a magic trick that you just can’t figure out. In reality, however, SEO is simply a series of principles and processes that anyone can use to drive more traffic to their website.

In this half-day session for novice SEO practitioners, we’ll discuss the importance of SEO, the philosophy behind search engine algorithms, and the tried-and-true methods for increasing page rank. Specific topics include:

• on-page and off-page SEO;
• keyword research, selection, and use;
• inbound and outbound links;
• metadata, tags, and basic HTML; and
• site architecture and page structure.

Participants will also be introduced to useful free or low-cost tools for implementing and improving SEO on virtually any type of website. (more…)

Seminars: Getting government work

Some of the highest-paid, most challenging and satisfying editing work is for government. But landing the projects can be as challenging and time-consuming as doing the work. This seminar covers the various ways in which governments at various levels farm out freelance and contract work. We will look at the complexities of getting on suppliers’ lists (and staying on them) and becoming a Vendor of Record, as well as how to get standing-order contracts and how to get work from them. The seminar will also cover the entire process of finding and responding to RFPs, RFQs, RFIs, and other government procurement documents. Finally, you’ll learn when to submit a proposal and how to do so effectively (more…)

Editor for Life: Heather J. Wood, freelance editor, author, and artistic director of the Rowers Reading Series

Interview conducted by Jennifer D. Foster

A career as an editor is often a solo adventure, especially if you’re a freelancer. So we thought one way to better connect with fellow editors was to ask them the W5: who, what, where, when, and why. Read on for some thought-provoking, enlightening tidbits from those of us who choose to work with words to earn our keep.

Heather J. Wood

Heather J. Wood

Heather, please tell us a little about yourself, the kind of work you do, and how long you’ve been an editor.

I think of myself as a “wearer of many hats.” I started my career as a marketing copywriter for Reader’s Digest Canada in Montreal and now realize that was part of my early editorial training, as the work often required the editing/rewriting of marketing and promotional material from other Reader’s Digest countries. And, of course, all written material had to conform to Reader’s Digest’s specific house style and proofreading, which was a huge part of the job. I started editing officially sometime after I moved to Toronto, and was focusing more on my own fiction writing, while also working as a freelance copywriter. It was a natural, if unplanned, progression. I learned a great deal about the book-editing process from working with a fiction writers’ workshop and, especially, from working with my fantastic editor, Shirarose Wilensky, on my two novels, Fortune Cookie (Tightrope Books 2009) and Roll With It (Tightrope Books, 2011).

I work with Tightrope Books as the managing editor of the Best Canadian Poetry and Best Canadian Essays series, and I perform a variety of copy editing and proofreading tasks for these two series. As a freelancer, I edit fiction and non-fiction projects, as well as provide individual authors with marketing and publicity services. I’m also the artistic director of Toronto’s Rowers Reading Series and I’m often called upon to edit the series’ grant applications. When choosing writers to read at the series, nothing makes me happier than authors with well-edited books.

The highlight of my editing career so far is the Gods, Memes and Monsters anthology from Stone Skin Press in the UK. I was nominated for a 2016 World Fantasy Award for my work on Gods, Memes and Monsters, which involved curating and editing the short fiction work of 60 international authors. While working on that anthology, I discovered that I very much enjoyed editing fantasy, science-fiction, and horror writers. (more…)

Nitpicker’s Nook: March “it’s almost spring” edition

The Nitpicker’s Nook is a monthly collection of language-related articles, interviews, and blog posts. If you read something that would make a good addition, email your suggestion to [email protected]

The Nitpicker's Nook, Carol Harrison

Irish editor and “swivel-chair linguist” Stan Carey blogs about how usage snuck/sneaked into The Simpsons.

Writer and teacher John Kelly dishes up some fresh hell on Strong Language. (This blog contains language may not be suitable for some readers).

CBC Ideas host Paul Kennedy interviews Canadian archaeologist Genevieve von Petzinger about some of the world’s oldest symbols.

An un-comic take on Comic Sans. See also Christine Albert’s post, “Promoting Accessibility in Editorial Businesses,” and Ambrose Li’s article, “Web Accessibility: An Editor’s Guide.”

Ryan DeCaire, an assistant linguistics professor at the University of Toronto, seeks to revive the Mohawk language.

Do you know that author who uses the same old, tired word or phrase over and over repeatedly with no end? Here are the famous writers’ favourite words. Got your sharpened red pencil ready?

Ooh, this is fun! How IKEA names its products!

Carol Harrison is editor-in-chief of BoldFace and freelance editor and writer at Muse Ink. When she isn’t focusing on words, she’s focusing her Nikon D3200.

This article was copy edited by Olga Sushinsky.

Webinar: How to evolve your writing from print to online

Making the transition from traditional print writing to the Internet? They’re very different, requiring new skill sets and social media savvy. The key concept of this webinar is that participants will learn the differences between print and online writing, and how to transition from the former to the latter.

Date: Tuesday, April 4
Time: 1 p.m., EDT / 10 a.m., PDT
Length: 1.5 hours
Language: English
Member price: $56.25
Non-Member price: $75

Register HERE
Greg David
Greg David is a veteran television critic and journalist who has been in the business for over 20 years. He is currently the owner of TV-Eh.com, a website devoted to covering the Canadian television industry.

Seminar: Substantive editing

Substantive editing, also known as structural editing, focuses on the content, organization, and presentation of an entire text, from the title through to the ending. Substantive editors help writers define their goals, identify their readers, and shape the manuscript in the best possible way. They clarify the argument, fix the pacing, suggest improvements, and draw missing pieces from the author. These essential skills apply to fiction and non-fiction alike, including books, magazines, reports, legal decisions, and corporate and government writing of all kinds. They are equally useful for writers, too, as they revise their final drafts to submit to literary agents or publishers or to self-publish through Amazon, Google, or other platforms on the web.

Substantive editing is the first step in the editing or revising process, and there is no point in copy editing a text that needs substantive work. This seminar outlines the basic steps in substantive editing, offers tips on ways to win writers’ and clients’ confidence, and provides realistic in-class exercises. Enjoy a stimulating discussion, practise your skills, and return home with a fine handout.

Please note that this is Rosemary’s last seminar with Editors Toronto, after offering her expertise to the association for more than 20 years. Take advantage of this, your last opportunity to benefit from her extensive knowledge and experience. (more…)

Book Review: Level Up Your Life by Steve Kamb

Level Up Your Life by Steve Kamb
(Rodale Books, January 2016)

By Jessica Trudel

Not all editors are writers, but all editors are readers. The majority of us fell in love with stories when we were little, making friends with the characters on the page. Some of those memorable characters were inside TV shows, movies, and video games, too. Steve Kamb, the author of Level Up Your Life, reminds us of our greatest childhood heroes and uses that nostalgia to make goal-setting fun again.

The concept for Level Up Your Life began for Kamb when he found himself with everything a person needs—family, friends, a good job—but he still felt unfulfilled. After establishing a website to help gamers like himself get fit (nerdfitness.com), Kamb realized that wellness is about so much more than physical fitness. He writes, “I wanted to turn my life into a game…I could become adventurous Steve Kamb, actively planning crazy experiences that would take me out of my comfortable hobbit-hole and away to far-off lands, into life-changing moments of growth and adventure.” He realized that by gamifying his life, he could start accomplishing all of his personal and professional goals. And that’s exactly what he did.

Now, Kamb is teaching others how to do the same thing. With Level Up Your Life, Kamb shows readers how to use this same system to achieve their own goals.

Level Up Your Life isn’t a book about editing, but it is a book for editors. It’s for anyone who wants to reach his or her personal and professional best in life. What are your editing goals? To gain five new clients this year? To expand into a new field of editing? To upgrade your skills and take a new course? Whatever your goal, Level Up Your Life will show how to make goal-setting fun through gamification. (more…)

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