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One of the best tools editors have to showcase their skills, outline their services, and expand their business is a website. But in order to be effective, a website needs to be appealing, functional, and easily searchable. Our February program, Generating Business Online: Build Your Skills in Website Creation and Discoverability with experts Ellen Keeble and Raya P. Morrison, will focus on the tips and tricks of creating a well-designed website and writing content that will attract clients and search engines alike.
Ellen Keeble will give us a brief overview of the psychology of online search and how to write and edit content to help your ideal clients move from search engine results to your website. Learn to craft landing pages, select keywords, and adapt content that will entice and engage. The presentation will be followed by a live critique with Ellen and ex-web developer Raya P. Morrison of a variety of members’ websites to illustrate what they are doing right and where they can make improvements.
If you would like your website critiqued as part of this program, please email [email protected] with your name and your web address by 8:00 pm on Sunday, February 23. We will choose the winners by raffle and inform all successful applicants before the meeting.
Editors Unplugged: Get to know our panellist for Making Smart Choices: Which freelance projects are right for you?
Interview conducted by Sandra Otto.
Our popular monthly program meetings often feature a jam-packed agenda. We like to keep our introductions short, so you can hear more from our panellists and less from us! It’s hard to do justice to the incredible wealth of experience these guests bring to the table, so we are offering you a preview with this short Q&A beforehand.
This month, we are honoured to be joined by Michelle Waitzman, who will be talking about ways to evaluate new opportunities, so you can move your career in the direction you want.
Making Smart Choices: Which freelance projects are right for you? is based on her standing-room-only session at the 2019 Editors Canada conference in Halifax (co-presented with Jess Shulman).
Was there a time you stepped outside your comfort zone and loved it?
To be honest, I don’t find my “comfort zone” all that comfortable because I’m easily bored. As a result, I’m always pushing outside of it. The biggest leap I’ve taken out of my comfort zone was the most rewarding. In 2005, I moved from Toronto to Wellington, New Zealand, where I had no job lined up and no friends or family. I loved it there and stayed for seven years (and met my now-husband)! But professionally speaking, I think as a freelancer you sometimes need a “fake it till you make it” attitude. I often apply for “moonshot” gigs because you never know when someone will say yes. For example, I responded to a job posting for writing biographical material in the computer science field. I have no computer science background, and the only bios I’d written before were short website blurbs. I got the gig, and so far I’ve had the opportunity to write 15,000-word biographies of five fascinating people who’ve all won the highest honour in computer science, the A.M. Turing Award.
by B.A. Tanner
Editors Toronto and Canadian Authors – Toronto (CA-T) were thrilled to co-present their first event of the fall season, in partnership with the Creative Writing Program at the School of Continuing Studies at the University of Toronto, on Tuesday, September 24.
The evening brought together award-winning, medium-crossing writers Zoe Whittall and Wiebke von Carolsfeld. Zoe has published four novels and three poetry collections to date and written for TV shows such as Degrassi and Schitt’s Creek. Wiebke started as a film director, editor, and writer with her directorial debut, Toronto International Film Festival winner Marion Bridge. She launched her first novel, Claremont (Linda Leith Publishing), earlier this year.
CA-T co-president Lee Parpart moderated the discussion and Q&A session. She guided an enlightening conversation focused on writing for both screen and page, and the differences between the two processes. Lee warmed up the audience for the featured discussion by showing video clips from Zoe and Wiebke’s film and TV work. Wiebke shared a trailer for The Saver, a drama she wrote and directed about an orphaned teenager with a desire to build a new life using a self-help book she found at her cleaning job. The tone switched gears when Zoe contributed a short skit called “Buffin’ Your Muffin” that aired on Baroness von Sketch Show and captured oodles of laughs from the audience.
Book Review: Elements of Indigenous Style: A Guide for Writing By and About Indigenous Peoples by Gregory Younging
by Indu Singh
Exactly one year ago today, members of Editors Toronto had the privilege of hearing Gregory Younging speak about his recently published style guide, Elements of Indigenous Style: A Guide for Writing By and About Indigenous Peoples, at a regular monthly Editors Toronto program meeting. The standing-room-only program was one of our most popular to date.
Gregory Younging passed away on May 3, 2019. The executive of Editors Toronto was profoundly saddened by this news and issued a statement at the time. We publish this book review to honour his memory and the important work he did, and to mark the one-year anniversary of his presentation to Editors Toronto.
Gregory Younging—publisher, editor, poet, educator, and member of the Opaskwayak Cree Nation in northern Manitoba—is known for his groundbreaking advocacy of Indigenous issues and his enduring legacy of nurturing Indigenous writing and publishing in Canada. In Elements of Indigenous Style: A Guide for Writing By and About Indigenous Peoples (Brush Education, 2018), he assesses Indigenous literature and publishing from the perspective of Indigenous Peoples. The result is a book of 22 editorial principles that guide readers through a new approach to writing and editing material with Indigenous content.
Younging believes it’s high time to decolonize Canadian English—a trend that he points out is already underway. Problematic terms such as primitive and heathen have largely been dropped from usage, while others like land claim and Native are increasingly becoming outdated.
by James Harbeck
If you edit academic books or articles, you probably spend a lot of time tidying up references. Sometimes as much time as editing the entire rest of the text. First, you have to pick your style: Chicago (note or name-date), MLA, APA, or, in the sciences, AMA or Vancouver. Then, you have to make everything consistent with it, to the extent possible. On top of that, you may have to look up the sources to double-check them.
I’ve edited medical continuing-education presentations that had no bibliographies and would cite some sources as just, for instance, “Heinz & Wong 2013.” I would have to find the rest of the citation—and I would, nearly every time, with a single search. Which means that anyone else who wanted to know would also be able to find it as quickly. Our citation standards were developed before the wonderful world of high-powered search engines. If we can find the source from an incomplete or inaccurate citation, how much of this tidying up is necessary?
Now, yes, there are more reasons than just findability to give detailed and consistent bibliographic information. You want to be tidy. You want readers not to have to spend undue time and effort: “Wasting our time so that readers don’t have to waste theirs” is in the editor’s job description. You want to give credit where it is due, and accurately. And you don’t want any risk of ambiguity—you don’t want people flipping fruitlessly through the wrong edition, for instance.
But still. Not all standard parts of a bibliographic citation are truly necessary. Here are several things some styles require that we should consider just getting rid of:
by Tasneem Bhavnagarwala
This world is big, and it offers us more destinations than one can explore in a lifetime. This is where travel writers step in. Whether it’s gazing into the sunset at a beach in Indonesia, enjoying a conversation with the rickshaw driver on the streets of India, or admiring a graffiti artist’s work in Barcelona, there is something in each experience that is inspiring. Travel writers bring these moments and stories to readers who want to experience travel adventures vicariously or need assistance in developing their travel itineraries.
The key challenge for travel writers is how to bring these moments to life through words. Magazines and newspapers are always covering stories about exotic and offbeat destinations. To stand out from the crowd is not an easy task, but if you, like me, love travel writing, then the guidelines below will definitely help you break in to the business.
While travelling is something I have always loved, travel writing as a career was not something I had considered. In 2015, after I made a trip to Ladakh, India, and seeing my offbeat itinerary, a friend encouraged me to document my experience, and that’s when my journey began with travel writing. After much reading, researching, and exploring, I managed to get an opportunity to work with a small travel start-up in Mumbai as a writer. Though I consider myself still in the learning phase of my career, I would like to share some points that have helped me break in to the world of travel writing.
by Michelle Waitzman
Can you tell whether a book was written by a man or a woman, based only on the words the author used? Is the road to hell (or at least to bad writing) paved with adverbs, as Stephen King once claimed? Do American authors write “louder” than British authors? If you’re intrigued by these questions, Nabokov’s Favorite Word Is Mauve will satisfy your curiosity.
Author Ben Blatt uses data journalism to apply statistical analysis to a wide variety of topics. In this book, literary works and bestselling fiction are subjected to his big-data approach, often with surprising results. While this isn’t meant to be an instructional book by any stretch of the imagination, writers and editors might find some of the takeaways applicable to their own work. His statistics on sentence length, repetition, gender balance, and other topics may give readers some additional things to think about when they write or evaluate a novel. But generally, Nabokov’s Favorite Word Is Mauve is simply an interesting and unusual way to look at writing.