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Seminar: Search engine optimization (SEO): The art, the science, and the magic

Search engine optimization, or SEO, might seem like an art for which you have no talent, a science of which you have no understanding, or a magic trick that you just can’t figure out. In reality, however, SEO is simply a series of principles and processes that anyone can use to drive more traffic to their website.

In this half-day session for novice SEO practitioners, we’ll discuss the importance of SEO, the philosophy behind search engine algorithms, and the tried-and-true methods for increasing page rank. Specific topics include:

• on-page and off-page SEO;
• keyword research, selection, and use;
• inbound and outbound links;
• metadata, tags, and basic HTML; and
• site architecture and page structure.

Participants will also be introduced to useful free or low-cost tools for implementing and improving SEO on virtually any type of website. (more…)