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Reporting back on new directions in self-publishing: A summary of challenges, opportunities and resources

Editors Toronto paired with PWAC Toronto Chapter to present a panel on self-publishing. The following post is from the PWAC Toronto Chapter blog,  Networds. Thanks to editor Suzanne Bowness for giving BoldFace permission to share the post.

by Suzanne Bowness

PWAC Toronto chapter president Karen Luttrell introduces the panel

If you’re one of the unfortunate PWAC members who couldn’t make it to the self-publishing panel held on March 27, which was co-organized by PWAC Toronto Chapter and Editors Toronto, you’re in luck: I took notes for you. It’s not quite the same as being there, but here are a few tips and images to give you a flavour of the event.

If there were a quote to summarize the evening, perhaps it was one of the first to be projected on the big screen in the University of Toronto (U of T) lecture hall, where we all gathered:

“Self-publishing used to be a scar; now it’s a tattoo.”

That’s from Greg Cope White, author of The Pink Marine: One Boy’s Journey through Boot Camp to Manhood. I forgot to take a picture, but the quote still sticks in my mind days later.

Helpful slide of panellists’ names!

If the evening had a theme, it was how much has changed in the world of self-publishing, even in the last five years. Seriously, most panellists said those exact words or similar.

Hosted by the Creative Writing program at the School of Continuing Studies, U of T, the panel consisted of four industry pros, who all did a great job of dividing this big topic into digestible sections, providing a helpful mix of new information and personal anecdotes, which allowed their talks to flow together nicely. You can read the panellists’ biographies here, in our original post advertising the event. (more…)

Notes on New Directions in Self-Publishing

Editors Toronto paired with PWAC Toronto Chapter to present a panel on self-publishing. The following post is from freelance editor Michelle MacAlees’s blog Many thanks to Michelle for giving BoldFace permission to cross-post this post.

by Michelle MacAleese

“Self-publishing [used to be] a scar; now it’s a tattoo.”— Greg White

Last night [Tuesday, March 27, 2018]  four of Canada’s most savvy publishing professionals addressed the subject of new directions in self-publishing together with Editors Canada (Toronto branch)PWAC Toronto Chapter, and the U of T School of Continuing Education.

This morning I am reviewing my notes, and I share them here:

  • Many in the biz draw a distinction between self-published authors and hybrid-published authors; both are “independent,” but the self-published authors are a special breed, who understand art and business and (usually) gladly develop proficiency in all the technical and administrative details of the process.
  • Not surprisingly, options for authors continue to change rapidly. What worked best in 2011 is irrelevant today. Many quality companies offer publishing services and hybrid publishing deals. (Many companies will pretty much just steal your money. One must read up before signing up.)
  • The best publishing option for e-only genre fiction won’t be the same as for a debut hardcover business book. It’s a wide world of independent publishing.
  • Authors: If you don’t love technical things (formatting ebooks, working Amazon’s categories, tweaking descriptive copy), you probably won’t enjoy starting a publishing house of one.
  • Editors: Working with self-published authors is a specialty and those editors who are good at taking on that relationship and guiding the process are worth their weight in gold. (Isn’t it about time we begin to mentor each other in why this kind of author-editor relationship is unique, and how it borders on the agent role at times?)
  • Editors who already specialize in working with self-published authors: Let’s talk about how to partner with reputable publishing services companies as well as with other independent designers and book marketing professionals to launch great self-published books that sell!

Thanks to panelists Stephanie FyshMeghan BehseMark Leslie LefebvreNina Munteanu, and to my audience buddy Bronwyn Kienapple. Let’s keep sharing!

Promoting accessibility in editorial businesses

Web Accessibility Source: Shutterstock

Source: Shutterstock

By Christine Albert

As a student enrolled in an editing program, I’m often asked to reflect on issues that may arise when working with clients. The discussion and module notes invariably focus on respect, clear communications, and diplomacy—about how the language of our queries and comments can affect authors. Yet, accessibility is rarely discussed, and few resources from professional associations or courses exist on how to make editorial businesses inclusive and accessible.

This lack of information on accessibility creates a disadvantage for those potential clients who may be physically or cognitively unable to use the same editing services as their peers. An author with multiple learning disabilities once explained to me that she found it difficult working with other editors: they simply wrote long comments using Track Changes, which she had difficulty reading. As a result, she had to constantly ask her transcriber to read her the edits and comments. After discussing the author’s needs, she and I worked out an alternate method that involved verbally communicating comments and large changes, which would let her work through the draft independently—a tactic that surprisingly hadn’t been considered by the other editors.

Lack of accessibility not only affects the services side of our businesses but it also affects our marketing efforts. Google searches for accessible and inclusive editing services turned up no relevant results. While searching editor websites, I was surprised to find that many do not follow the Web Content Accessibility Guidelines 2.0 (WCAG) nor incorporate basic accessibility features. For instance, a number of websites could not be zoomed in when viewed on a tablet, while others did not have enough contrast between the text and background. As someone with moderate vision issues, I struggled to read the content on these websites. Potential clients with visual or learning disabilities may be deterred by these difficulties and look elsewhere for an editor. If we are to operate our editorial businesses successfully, we need to go beyond our assumptions of what clients need and make our services accessible so we can provide them with what they actually require. (more…)

Editors Canada call for submissions

Contract
Making contact with a potential client is good, getting a potential client to sign a contract is better. Do you have a method you use in order to ensure that the potential client you make contact with becomes a client you contract with?

Editors Canada wants to hear about the tips and tricks you use to close the deal with a potential client. The submissions we receive will be included in the first in a series of editing-related chapbooks from Editors Canada, this one entitled From First Contact to Signed Contract.

We’re looking for submissions of 500–700 words by March 1, 2017. So, submit your tips to Michael Bedford and encourage your colleagues to submit as well so that you can become an important part of this milestone publication from Editors Canada.

Seminar: Manuscript evaluation

Whether you work in-house or freelance, on fiction, non-fiction, or textbooks, you’ll sometimes be asked to decide if a manuscript is publishable. Even more intimidating, you’ll be asked to comment on how to make it publishable. If you’re new in publishing, you’ll likely be asked to take care of the slush pile. What do you look for? How do you organize the evaluation? If you are a freelancer, how much do you charge? And how do you gently tell a writer to consider another career (more…)

Webinar: How to meet people in a room full of strangers

Date: Wednesday, February 1
Time: 2 p.m., EST / 11 a.m., PST
Length: 1 hour
Language: English
Member price: $37.50
Non-Member price: $50
Register now

Description
Have you heard the sage advice to attend networking events to showcase your company, build your list and find new clients to grow your business? But…You often end up standing around on the sidelines finding it hard to start the conversation when you’re faced with a room full of strangers.
If you get nervous and stumble all over your words when trying to meet people, you’re in the right place!

In this 60-minute webinar you’ll learn how to break through the roadblocks with

  • two ways to start the conversation FAST, right at the front door before you even get into the room,
  • two ways to KEEP the conversation going after “Hello, my name is…”
  • three surefire techniques to easily START the conversation if you find yourself in the room alone without a conversation partner,
  • how to AVOID the #1 name tag mistake that 80 percent of people make,
  • how to put an END to the business card fumble when exchanging cards, and
  • the #1 tip people always ask me: how to gracefully LEAVE a conversation (Hint: It’s not what most people will tell you).

The key concepts of this webinar are that you don’t have time to waste, you’ll need a system to follow, and I’ll share my tried-and-true methods and skill-building exercises with you. Being prepared with a plan and practicing beforehand can reduce or even eliminate fear.

Instructor

Cheryl Scoffield 

Cheryl Scoffield, the follow-up specialist, helps business professionals package their expertise to create follow-up which builds trust and maximizes the sales potential buried in their prospective list without feeling like a pest!
Twitter: @CherylScoffield

Next-level networking for freelancers

Diversity Editors Networking

Photo copyright Rawpixel


by Michelle Waitzman

As a freelance editor, you know that networking is an important part of marketing. But the prospect of networking is unappealing to many editors. Freelance editors generally tend to be introverts who are uncomfortable when surrounded by strangers and forced to make small talk. It can be downright nerve-racking! Joining Editors Canada is a good first step toward successful self-promotion, and you may have also explored writers’ groups in hopes of finding clients. But networking with writers and editors will only take you so far. Contrary to popular belief, however, extra networking doesn’t have to mean extra work.

Clients can come from unexpected places, and the more diverse your network becomes the more opportunities you will have to meet people who can expand your client list. A diverse network doesn’t mean a random one; by finding people you share common interests, skills, or philosophies with, you will increase your chances of working with compatible clients. Follow your passions and interests, and you may just find clients where you least expect them. Here are a few suggestions to get you started. (more…)